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When we talk marketing, we talk about making people interested in what we have to offer.  Whether it is donuts, cars, houses, chewing gum, whatever it is, marketing is very relevant.  So I was thinking that there are elements to a market campaign that will push the proverbial envelope in the right direction.  So here is my list that can be used by the virtual assistant, or the small business owner.  In fact, it can be used by anyone. 1. Goal  or clearly defined plan - you must have a goal, or else you can end up pushing in the wrong direction. 2.Target Group - the group you will target for the sale of cars will not be the same as the ones you target for chewing gum (well hopefully). 3. Focus - as with everything else, you must not be easily distracted and be spasmodic if you want to achieve your goal. 4. Committment - there must be a conscious decision to achieve, and to carry through with those things that a necessary to achieve. 5. Appeal - if you are selling a house, it must be presented in such a way so that the buyer will want to ignore the rest and choose yours.  Whatever it is that you are selling, whether its ideas, service or goods, it must have appeal.  The benefits must be apparent. Now these are by no means a complete list, or given in order of importance, they are just noteworthy.  So I hope you've noted them. Mb Five Star Executive  

As we advance more and more, there are some tools that we just find are more empowering than others.  From the computer, to the mobile phone, to twittering to Facebook.  These are all tools that empower us in our drive to improve and become more competitive. Among my favorites is twittering and virtual assisting.  Twittering because it puts you in touch with friends, colleagues, relatives, anyone, in real-time.  Its a micro-blogging service, or I'd prefer to say tool, that keeps you in touch with no hassles, no formality. Virtual assisting because it benefits both the virtual assistant and the small business person who decides to hire one.  With the advantage of time, which now becomes quite flexible, and each loving what they do, I think it doesn't get much better than that.  Well of course, the computer will always take first place since without it, most of us will be terribly disadvantaged.   Mb Five Star Executives

I believe there is nothing more annoying than someone who sincerely believes that their ideas are the only good ones, and need no enhancement.  For me, just about every idea can do with some enhancement.  Even if its just on the method for using it. Sharing your ideas and listening to those of others is a great "recipe" for growth and expansion.  For example, the idea of a virtual assistant can only work if small business owners see the need to focus on business building and expansion So the point to glean from all this is merging ideas can result in powerful resource tools as the virtual assistant is to small businesses.   Mb Five Star Executives