Yesterday as I was driving past a popular department store I noticed a sign that immediately caught my full attention. I had no intention of going anywhere near a mall but for some reason I parked and spent over two hours at this particular outlet.
This got me thinking? In fact it just reinforced something that I always knew. People read an ad if the headline is appealing. In fact five times as many people read the headline than the body of the ad.
So why are businesses throwing big dollars behind the copy but fail to use effective headlines? Some even neglect to include a headline. Generally you have three seconds to grab your readers attention and you should do so with an appealing headline. It is only then readers will decide if your ad is worth reading.
Stop wasting your advertising dollars, get your ad read by using attention grabbing headlines. Tommorow I’l share some guidelines for creating your headline.
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