When we talk marketing, we talk about making people interested in what we have to offer. Whether it is donuts, cars, houses, chewing gum, whatever it is, marketing is very relevant. So I was thinking that there are elements to a market campaign that will push the proverbial envelope in the right direction. So here is my list that can be used by the virtual assistant, or the small business owner. In fact, it can be used by anyone.
1. Goal or clearly defined plan – you must have a goal, or else you can end up pushing in the wrong direction.
2.Target Group – the group you will target for the sale of cars will not be the same as the ones you target for chewing gum (well hopefully).
3. Focus – as with everything else, you must not be easily distracted and be spasmodic if you want to achieve your goal.
4. Committment – there must be a conscious decision to achieve, and to carry through with those things that a necessary to achieve.
5. Appeal – if you are selling a house, it must be presented in such a way so that the buyer will want to ignore the rest and choose yours. Whatever it is that you are selling, whether its ideas, service or goods, it must have appeal. The benefits must be apparent.
Now these are by no means a complete list, or given in order of importance, they are just noteworthy. So I hope you’ve noted them.
Mb
Five Star Executive