Network – Its Something You Do
No one can argue the importance of networking to increase business. Then why do so many fail to network, both online and off line?
I say this because I have been talking with a client recently who lamented about the stagnancy of his business. Of course he was appreciative of the many clients that he had but it seemed that there was no further growth. He needed me to help him expand his reach. I reviewed his strategy and of course networking came up. He mentioned that he was a member of his local Chamber of Commerce and that he belonged to several groups online.
I asked about his most recent contribution to these groups and he mentioned that he never contributed……
Long story short and the point of this lesson. Networking does not mean signing on to groups and remaining passive. You have to make an effort, get out there and talk about what you do. Try to help others. Spread the knowledge. Only then will you see the results of networking. More on this at a later date…..
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