Elements of a Market Campaign
When we talk marketing, we talk about making people interested in what we have to offer. Whether it is donuts, cars, houses, chewing gum, whatever it is, marketing is very relevant. So I was thinking that there are elements to a market campaign that will push the proverbial envelope in the right direction. So here is my list that can be used by the virtual assistant, or the small business owner. In fact, it can be used by anyone.
1. Goal or clearly defined plan - you must have a goal, or else you can end up pushing in the wrong direction.
2.Target Group - the group you will target for the sale of cars will not be the same as the ones you target for chewing gum (well hopefully).
3. Focus - as with everything else, you must not be easily distracted and be spasmodic if you want to achieve your goal.
4. Committment - there must be a conscious decision to achieve, and to carry through with those things that a necessary to achieve.
5. Appeal - if you are selling a house, it must be presented in such a way so that the buyer will want to ignore the rest and choose yours. Whatever it is that you are selling, whether its ideas, service or goods, it must have appeal. The benefits must be apparent.
Now these are by no means a complete list, or given in order of importance, they are just noteworthy. So I hope you’ve noted them.
Mb
Five Star Executive
Technology That Can Really Empower You
As we advance more and more, there are some tools that we just find are more empowering than others. From the computer, to the mobile phone, to twittering to Facebook. These are all tools that empower us in our drive to improve and become more competitive.
Among my favorites is twittering and virtual assisting. Twittering because it puts you in touch with friends, colleagues, relatives, anyone, in real-time. Its a micro-blogging service, or I’d prefer to say tool, that keeps you in touch with no hassles, no formality.
Virtual assisting because it benefits both the virtual assistant and the small business person who decides to hire one. With the advantage of time, which now becomes quite flexible, and each loving what they do, I think it doesn’t get much better than that. Well of course, the computer will always take first place since without it, most of us will be terribly disadvantaged.
Mb
Five Star Executives
Your Ideas & My Ideas - How They Can Work Together
I believe there is nothing more annoying than someone who sincerely believes that their ideas are the only good ones, and need no enhancement. For me, just about every idea can do with some enhancement. Even if its just on the method for using it.
Sharing your ideas and listening to those of others is a great “recipe” for growth and expansion. For example, the idea of a virtual assistant can only work if small business owners see the need to focus on business building and expansion
So the point to glean from all this is merging ideas can result in powerful resource tools as the virtual assistant is to small businesses.
Mb
Five Star Executives
Making The Most Of It
I am sure you will agree that its not always things work out just the way you want it, or even the way you anticipated it. So when it doesn’t, what do you do. Throw your arms up in the air and announce “I quit”?
The feeling to quit is probably a natural feeling, but that’s all it is; a feeling. Something that comes and goes. This now brings me to the real point. Making the most of any given situation means going beyond feeling and acting rather on principle.
The world of business is operated on a principle, and as a virtual assistant, that principle bears a whole lot of relevance. As a small business owner, that principle, depending on how its applied, determines success or failure.
So when the obstacles roll in, find a way to ignore the feeling, but instead maintain your focus, become creative, even innovative, whatever you do, just press on, and do make the most of it.
Mb
Five Star Executives
TGIF - Some Things to Think About
As the week comes to a close, there are a few things that would stick out in your mind. Now is a good time to give them some thought.
1. Did I do my very best in all the circumstances that I had an opportunity to?
2. Did I make my [...] Continue Reading…
Making It Worth The While
I used to get tired of hearing “whatever your hands find to do, do it to your very best”. Now that I’ve reached the age of reason, I can now see what that means. Now I can say, as long as time is going to be spent doing something, [...] Continue Reading…
Communication - A Tool That Is Never Out-Of-Date
There are some things that don’t change, and I was thinking that paper is one of them. No matter the height that technology reaches, no matter how digital, fast paced and global we become, paper will never be obsolete.
I am also reminded that thank you, please, excuse me and you [...] Continue Reading…
Napping is Not Just For Babies
Now I’m no doctor, psychologist, psychiartrist, or any of those fancy professions. I am simply a person who has experienced the rejuvenating power of taking a nap. Not a sleep, but a nap.
Everyone of us at times feel some level of stress at some point in time as we [...] Continue Reading…
My Passion vs My Day Job or Should There Be A “vs”
When your day job is not your passion, giving it your best takes discipline, committment and focus. Now your passion on the other hand just requires focus and time. In fact, for most of us, we make the time for our passion. Committment and discipline is already there, that [...] Continue Reading…
Change is Good / Improvement is Better
Before you decide on whether or not to agree or disagree with the caption, some definition must be offered for “change” and “improvement”. So what is change. Well according to the dictionary, it is “to make different, to alter, to transform”. What then is improvement. According to the dictionary [...] Continue Reading…
