Use the right mark - Then trademark
When we decide to set up a business we give priority to a number of things and do not give a second thought to others. We have heard stories of plagiarism, of businesses that start off using names and images that belong to others.
The other end f the spectrum arises when we use common names and logos that cannot be trademarked. This sometimes happen after we are well established and finally spare a thought for getting the business trademarked. Only to find out that your business name or logo was too commonplace to be trademarked. Spare yourself the agony and choose distinctive names to begin with. At least seek advice in the early phase of your business this way making the necessary adjustments won’t affect your image and your bottom line.
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